$UA Under Armour is winning back customers and Brand strength.

After the last earnings report we were shown some images of the new UA headquarters and distribution center, which it hopes will propel UA to the next level of service and most importantly stock inventory control. What has been a curse in recent years is the continual discounting of goods to reduce inventory, which in turn has devalued the brand and hit margins. Kevin Plank has reassured investors that has come to a end. They days of been a busy fool, selling a lot for no profit is not sustainable nor compelling to investors. The analyst community has also jumped on board and as of today JP Morgan produced a Overweight rating and a $28 price target. This is a growth company so to invest you must look past the extremely high P/E ratio.