United Kingdom:

GDP Growth: The UK's GDP grew by 1.8% year-on-year in Q1 2024, down from the previous quarter's 2.0%. The growth slowdown is attributed to reduced consumer spending and business investment.
Employment Data: The unemployment rate in April 2024 was 4.2%, up from 4.1% in March. The labor market remains tight, with modest job gains in the services and construction sectors.
Inflation Rates: The Consumer Price Index (CPI) rose by 4.1% year-on-year in April 2024, down from 4.3% in March. Energy prices and food costs are the main drivers of inflation.
Retail Sales: Retail sales increased by 0.4% in April 2024, following a 0.3% rise in March. Consumer confidence remains fragile amid high inflation and economic uncertainty.
Trade Balance: The UK's trade deficit widened to GBP 14.8 billion in April 2024 from GBP 14.3 billion in March, driven by increased imports of goods and services.
Consumer Confidence: The GfK Consumer Confidence Index improved slightly to -30 in May 2024 from -32 in April, indicating persistent pessimism among consumers.
United States:

GDP Growth: The US GDP grew by 1.9% year-on-year in Q1 2024, down from 2.1% in the previous quarter. The slowdown is attributed to weaker consumer spending and investment.
Employment Data: The unemployment rate remained steady at 3.6% in April 2024. The non-farm payrolls increased by 250,000, slightly below the market expectations of 270,000.
Inflation Rates: The CPI increased by 4.0% year-on-year in April 2024, unchanged from March. Core inflation, which excludes food and energy, stood at 3.5%.
Retail Sales: Retail sales rose by 0.5% in April 2024, following a 0.4% increase in March. The rise is supported by higher spending on motor vehicles and building materials.
Trade Balance: The US trade deficit widened to USD 75.5 billion in April 2024 from USD 74.1 billion in March, driven by an increase in imports.
Consumer Confidence: The Conference Board Consumer Confidence Index decreased to 100.8 in May 2024 from 101.5 in April, reflecting concerns about inflation and economic growth.
Daily Percentage Changes
The GBP/USD exchange rate has experienced significant daily percentage changes over the past month, influenced by various economic events and data releases. Here are some notable movements:

May 1, 2024: GBP/USD rose by 0.4% following a better-than-expected UK PMI report.
May 8, 2024: GBP/USD declined by 0.5% after the US Federal Reserve signaled the possibility of further interest rate hikes.
May 15, 2024: GBP/USD fell by 0.6% as the US CPI data came in higher than expected (4.0% vs. 3.8% expected), raising concerns about prolonged inflation.
May 22, 2024: GBP/USD increased by 0.3% following the Bank of England's announcement of a potential pause in rate hikes.
May 29, 2024: GBP/USD rose by 0.4% after positive UK employment data, with the unemployment rate remaining steady.
News Analysis
Geopolitical Developments:

Brexit Developments: Ongoing negotiations and trade agreements post-Brexit continue to create volatility in the GBP/USD pair.
US-China Trade Tensions: US-China trade negotiations have also impacted the pair, influencing market sentiment towards riskier assets.
Central Bank Announcements:

Bank of England (BoE): The Bank of England has maintained its base rate at 4.25%, signaling a cautious approach amid economic uncertainties.
Federal Reserve: The Federal Reserve has indicated a potential for further rate hikes, citing persistent inflationary pressures.
Significant Economic Data Releases:

UK PMI Data: Strong PMI readings have supported the GBP.
US Inflation Data: Higher-than-expected inflation data has strengthened the USD on expectations of further Fed rate hikes.
Interest Rate Expectations
Bank of England (BoE):

The BoE is expected to maintain a cautious stance, with the possibility of pausing rate hikes if inflationary pressures show signs of easing. Current market pricing suggests a stable rate for the next few months.
Federal Reserve:

The Federal Reserve is likely to continue with its tightening cycle, with at least one more rate hike anticipated in the next quarter. Market expectations are leaning towards a terminal rate of around 5.25% by the end of the year.
Commodity Prices and Market Sentiment
Commodity Prices:

The UK is not a major commodity exporter, so the impact of commodity prices on GBP is less direct compared to currencies like AUD. However, fluctuations in oil prices can still influence the UK's economic outlook and the GBP.
Market Sentiment:

Current market sentiment is mixed, with risk aversion driven by geopolitical uncertainties and inflation concerns. This has led to periods of GBP weakness against the USD, which is viewed as a safe-haven currency during times of heightened uncertainty.
Conclusion
Based on the detailed analysis of economic fundamentals, daily percentage changes, news events, interest rate expectations, and market sentiment, the GBP/USD exchange rate is influenced by a complex interplay of domestic and international factors. The UK economy shows resilience with strong PMI and employment data, while the US economy faces persistent inflationary pressures leading to a more aggressive Fed stance.

Short-Term Projection
In the short term, the GBP/USD is expected to trade within a range of 1.25 to 1.28, with potential upside if UK economic data continues to outperform and the BoE signals a more hawkish stance.

Long-Term Projection
Over the next 6-12 months, the GBP/USD could trend towards 1.30, assuming global economic conditions stabilize, and market sentiment improves. However, any escalation in geopolitical tensions or significant shifts in monetary policy by the Fed could alter this trajectory.

These projections are based on current economic conditions and market expectations, and will need to be revised as new data and developments emerge.
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