NETFLIX INC. DL-,001NETFLIX INC. DL-,001NETFLIX INC. DL-,001

NETFLIX INC. DL-,001

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Expectations for the streaming-video provider’s sales appear conservative for 2023, given the unveiling of Netflix’s ad-supported pricing tier. BI’s analysis points to more than $1 billion in additional revenue and potential sales growth of around 11%, versus the consensus projection of about 8%. Advertising should support a higher average revenue per user, offsetting any cannibalization of subscription revenue from customers downgrading to cheaper plans..
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