It has maintained overperformance over the consumer discretionary sector (represented by XLY) but has lost some of its relative strength against it.
It appears that the extra alpha and extreme overperformance is going to be back on SONO 's side based on the chart bottom chart where the relative strength is hitting a level that usually would result in a bounce back.
They have earnings coming up and tend to trade very well after earnings, at least initially. On average based on the last 3 earnings reports, they could have roughly a 25.77% return after this upcoming earnings report.
This is also a holiday/seasonal trade for me. They should have a killer quarter.
The company is also extremely well managed and the product is unbelievable. Sonos isn't going anywhere anytime soon unless they get acquired AT A PREMIUM.