Iconomy is a fairly unknown coin/project with still a pretty low ($24,241,251) market cap (much room to grow). I find the project very interesting. It's a platform with lots of features, such as games, social profiles and financial opportunities with staking and trading. Rewards from games (ION coins) can be used on it's own store to buy different types of merchandise.
Another interesting point in determining future value (from their website):
"ionomy reinvests 100% of the proceeds from in-app purchases back into the ionomy in thirds. 33% goes to the developer. 33% is used to stock merchandise at the ION points store where gamers can redeem rewards for playing. ionomy spends the final 33% to buy ION directly from the market. These purchases add persistant buy pressure and remove supply from the market. Even the ION bought from the market goes back into the ionomy when given away to tournament winners. Every aspect of the ionomy reinforces the value of ION by design."
Interesting to see which projects (Game, OKCash..) will become most adopted on the massive gaming market.