Bread tokens will unlock a long list of perks for users of the Bread platform. Token holders will enjoy discounts, sequential tiers of complementary or exclusive access to premium features, and full white glove service for our most elite customers.
Tokens can be earned through various promotions, such as giveaways, opt-in surveys, or even automatic airdrops for frequent users. Bread tokens exist on the Ethereum network as a standard ERC-20 token, which means access to these perks can be freely bought, sold, or transferred independent of the Bread platform."
Thing is that it is still fresh and BRD team has not started marketing etc, once they do you can see Bread go in $10 range. I think BRD will go long way if they are sucessfull in deploying their roadmap !